Valores: Investment in gold – This is what we’ll do!
In this 2 minutes long video ad – produced for a gold, silver and precious metals trading company Valores – the viewer is entertained by an interesting and amusing storyline depicting a “real life”-like scenario of a businessman (starred by Nejc Jezernik) convincing Domen (starring Domen Valič) into filming an advertisement video about the importance of investing in gold.
Through 3 different scenarios for the advertisement (Rich Man, James Bond, Everything Gold) – envisioned by the businessman – the viewer can recognize “basic standard practices of selling”, but Domen shuts them all down stating that he does not want to participate in such “overinflated and posh” stories. Rather than that, he – as an ordinary guy – tells us the importance of diversifying the investments and investing in gold.
Withing the last part the audience can relate to the honest message about the importance of investing in gold while also enjoying the humoresque yet well produced and filmed fictional scenes that Domen is asked to star in.
Client: Tim Valores d.o.o.
Starring: Domen Valič and Nejc Jezernik
Story / Creative Director: Matic Borković
Producer: Miha Belcijan
Director: David Belina
AD: Pila Rusjan
Cinematographer: Klemen Smolar
Editor / DIT: Matej Simčič
Grade: Nik Lavrič
Art: Lara Štefančič
Styling: Hermina Steržaj / Obrni se name
Hair & MakeUp: Eva Assani / Makeup by Eva Assani
Gaffer: Bor Kiswarday
Spark: Blaž Sluga
Key Grip: Matej Župec
1st AC: Žiga Grilc
Sound: David WizZaggy Syncopad
Audio Postproduction: Simon Bezek / STVA UHO
BTS: Simon Pelko
PA: Anže Peterka, Ezav Mrgole
Dog Handler: Lara Kotnik, Katja Smolar